Information from: Department for Health and Social Care (DHSC)
'Activate' with Joe Wicks: Summer activities for children
Children across the country are being inspired to move more this summer, with the launch of a new animated series.
Activate has been created by fitness coach, Joe Wicks MBE, and Studio AKA, the team behind ‘Hey Duggee.’ It’s backed by the government as part of a new partnership to reach schools and families across the country.
Physical activity is essential for growing bodies and minds. But over half (53%) of UK children are not meeting daily activity guidelines. Backed by the Department of Health & Social Care, Department for Education and Department for Culture, Media and Sport, Activate aims to help address inactivity among children by getting children moving and making fitness fun.
The series promotes short bursts of movement through fun, accessible content that can be easily integrated into your day, whether at home, school, summer clubs or on the go – getting children moving over the summer and beyond.
Each 5-minute episode features an animated Joe Wicks, alongside original characters known as the Activators, and upbeat music courtesy of Universal Music UK, who are the exclusive music partners. The first few episodes of ‘Activate’ are available for free on The Body Coach YouTube channel, with further episodes released weekly over the holidays.
How can you help?
You can help get children moving this summer by:
- Sharing this web page using the buttons below.
- Sharing this Facebook post.
- Sharing this image on Instagram with the caption: Get ready to Activate this summer!
Joe Wicks and partners have launched a brand-new workout series, ‘Activate’, full of high-energy, fun, 5-minute workout ‘Challenges’ to keep kids active this summer holidays. The Challenges bring together new characters and bright animations and upbeat music 
Head to The Body Coach channel on YouTube for the first episode! #SSoTHealthyCommunities #SoTHealthChamps - Download and print this poster to put on your CHC notice board and venues within your community. If you’d like us to print some for you, please email chc@vast.org.uk and we’ll get them ready for you to collect from the Dudson Centre.
