To aid service pressures around urgent and emergency care (UEC) over the summer period, NHS 111 is being promoted to the public nationally.
To support the national campaign, Staffordshire and Stoke-on Trent are running a local NHS 111 First campaign. By directing people to NHS 111 this will ensure that people are directed to the right care and prevent unnecessary attendance to A&E and walk-in centres over the summer period.
This toolkit has been designed to give stakeholders across Staffordshire and Stoke-on-Trent all the information they need to promote this NHS 111 First campaign.
If you have any questions or feel you need help regarding communicating to patients and public, please contact the dedicated communications and engagement team [email protected]
Priorities from a communications point of view
Directing people to their local GP, Pharmacist or the 111 service first for advice on minor ailments and conditions.
Parents of children with a respiratory condition such as a cold, cough or sore throat should call their pharmacist, GP or 111 first for advice on treatment.
Stakeholders are asked to circulate the specific messages with their networks, with a particular focus on parents of young children.
As well as calling 111, you can also visit the local pharmacy for clinical advice on minor health concerns.
For urgent issues or out of hours, you can also call the NHS on 111 or go online to seek NHS advice 111.nhs.uk
NHS 111 is available 24/7 by phone and online
You can contact NHS 111 via phone or online
NHS 111 can arrange A&E and walk-in centre appointments if necessary
Patients can speak to clinicians by calling 111
Help Us Help You by calling NHS 111 first
If your child has a sore throat for more than 4 days, a high temperature and is generally unwell, contact your GP or call 111 first. #NHS111 #HelpUsHelpYou
Speak to your pharmacist first, about cough and cold remedies for children. You can also call 111 for advice. #HelpUsHelpYou
If your child has a cold and their symptoms worsen, contact your health visitor, GP or call 111 first. #HelpUsHelpYou #NHS111
If your child has a sore throat, the quickest and most convenient way to access care is to visit your local pharmacy. You can also call 111 for advice. #HelpUsHelpYou
If your child has a sore throat for more than 4 days, a high temperature and is generally unwell, contact your GP or call 111. #HelpUsHelpYou #NHS111
For sore throats speak to your pharmacist first, for other medicines which may be suitable for your child, or you can call 111 for advice. #HelpUsHelpYou #NHS111
Speak to your pharmacist first or call 111 for other medicines which may be suitable for your child, depending on their age including cough medicines. #HelpUsHelpYou #NHS111
If your child’s temperature is very high, or they feel hot and shivery, they may have a chest infection. You should take them to a GP, or you can call 111. #NHS111
If your child has a distinctive barking cough that makes a harsh sound, known as a stridor when they breathe in – this could be croup and you should contact your GP or call 111 first.
Be sun smart this summer and remember to regularly apply sun cream – it’s still important to protect your skin, even in the UK http://bit.ly/2MlI7Np #summer2021 #HelpUsHelpYou
Feeling a little red after spending time out in the sun? You can usually treat sunburn yourself by applying a soothing after sun cream to the affected areas and staying out of the sun. Read more tips on how to treat sunburn here: http://bit.ly/2Xche3O
With the unpredictable British weather, it’s important to remember that you can still burn even when it’s cloudy. Protect yourself and your family by regularly applying sunscreen http://bit.ly/2MlI7Np #HelpUsHelpYou
Don’t let sunburn ruin your staycation! You can still get sunburn in the UK so make sure you are regularly applying sunscreen! Stay safe this summer http://bit.ly/2MlI7Np
• Are you off to the pub this weekend? Make sure you stay hydrated throughout the day. This means you can avoid a hangover in the morning and a visit to A&E. #drinkresponsibly #summer2021 #staffordshire
It can be tempting to spend the afternoon in the beer garden when the sun’s out, but to stay hydrated, make sure you are drinking plenty of water throughout the day, so you don’t end up at A&E #drinkresponsibly
Sometimes the people you care for don’t have a sense of how much they’re drinking. Babies, children and older people are more at risk of dehydration so make sure they have regular drinks http://bit.ly/2KviiIz #summer2021 #staffordshire
Don’t let the pollen count stop you from getting some fresh air. Pop to your local pharmacy – they can suggest the best treatments like antihistamine drops, tablets or nasal sprays http://bit.ly/2WbbXUL #HelpUsHelpYou
Sneezing, coughing, and itchy, red or watery eyes are all symptoms of hay fever. If you’re suffering severely this summer speak to your local pharmacist or call 111 to get advice to help ease your symptoms http://bit.ly/2WbbXUL #HelpUsHelpYou #NHS111
Suffering from hay fever this Summer? #Staffordshire GP Dr Helen Stokes-Lampard has this great advice on how you can fight off the pollen #hayfever #ChooseSelfCare https://youtu.be/iaQ6Rb7r3Yc
If you suffer severely from hay fever, you can speak to your local pharmacist or call 111 who will be able to advise on the best hay fever remedies for you http://bit.ly/2WbbXUL #HelpUsHelpYou #NHS111
Standard copy to be used on social media
Any of the below messages can be used with the supplied creative. Please do not alter the below copy, so there is consistency across the patch for the campaign.
#HelpUsHelpYou by thinking NHS 111 first before attending A&E. Call 111 or visit https://111.nhs.uk/ #NHS111
Think NHS 111 first before attending A&E. Call 111 or visit https://111.nhs.uk/ #HelpUsHelpYou #NHS111
If you need urgent care, then make sure you think 111 first before attending A&E. #HelpUsHelpYou #NHS111
Think you need A&E? Think NHS 111 first. NHS 111 will be able to assess you and, if you should need it, book you a time slot at A&E to make sure you can be seen safely. #HelpUsHelpYou
Think you need A&E? Think NHS 111 first. NHS 111 will be able to assess you and direct you to the right care. #HelpUsHelpYou
Sunburnt by the heatwave this summer? Think NHS 111 first. NHS 111 will be able to assess you and direct you to the right care. #HelpUsHelpYou #NHS111
Did you know there’s a new, more convenient way for you to get the urgent care you need? Instead of A&E think NHS 111 first. #HelpUsHelpYou #NHS111
If you have an urgent health concern, then think 111 first. #HelpUsHelpYou #NHS111
If you have an urgent health concern, then think 111 first. NHS 111 will direct you to the most appropriate service to use. #HelpUsHelpYou #NHS111
Standard copy to be used on websites
This summer, get the right urgent care support you need quickly and safely by calling NHS 111 or by visiting https://111.nhs.uk/
If you have an urgent but not life-threatening medical need, make sure you contact NHS 111 first rather than going straight to A&E. If you do need urgent care, then NHS 111 can now book you in to be seen quickly and safely in A&E.
NHS 111 is also able to direct you to or book an appointment at Urgent Treatment Centres, GP surgeries, pharmacies, emergency dental services and walk-in clinics.
If you or any of your loved ones have a life-threatening illness or injury then you should always use 999 and if you do arrive at A&E without contacting NHS 111, you will still receive medical care, with emergency treatments prioritised. Just think 111 first. When you think you need A&E, contact NHS 111 by phone or online.
Call 111 or visit https://111.nhs.uk/
Staffordshire & Stoke-n-Trent resources for sharing on websites, social media and other communication channels.
A range of images of assets have been created locally to support stakeholders and partners across the system with messages and promoting access.
Please utilise as many of the enclosed resources as possible to help raise awareness amongst your networks.
Dr Chris Pickering talks about NHS 111 First https://vimeo.com/561743402/0bb43406d0
Dr Chris Pickering talks about NHS 111 First (part 2) https://vimeo.com/561743385/0628fa8082
Dr Zia Din talks about how the 111 First service works https://www.youtube.com/watch?v=sADt2laUSlk
How to care for a child with a cold https://www.youtube.com/watch?v=wQcArZw_V7c
Coughs and colds https://vimeo.com/573042274/4ac721ff83
How to treat a child with a fever https://www.youtube.com/watch?v=bxf2w8fPYCQ
Having a fever is fairly common https://vimeo.com/572994200
Childhood fever https://vimeo.com/572994200
Need urgent care? https://vimeo.com/572993970
How your community pharmacist can help
The TV advert for NHS111 First is available here.