Helping people with health conditions to get active | We are Undefeatable

A new campaign: We are Undefeatable

The UK’s leading health and social care charities and Sport England, supported by by Public Health England, have developed a new campaign, ‘We Are Undefeatable’, to inspire and support people with health conditions to get active.

This campaign aims to change the misconception that those of us with long-term health conditions cannot be active.

It seeks to inspire and empower those of us who are least active to build physical activity into our lives in small chunks, in a way that long-term health conditions allow while celebrating every little victory.

The campaign shares the lived experiences of people who navigate the ups and downs of their conditions alongside being active and includes:

  • TV, radio and internet advertising
  • Promotion from health charities and other local and national bodies
  • A campaign website,, offering inspiration, and reassurance

“Brief advice from a healthcare professional would help 1 in 4 people be more active. The campaign and its associated resources can help facilitate these conversations and help your patients or customers to move more.”

Why the campaign is needed

People with health conditions are twice as likely to be inactive. Over a third do less than 30 minutes of activity per week.
Being physically active can help people manage long term conditions such as:

  • Depression and anxiety
  • Cognitive functioning impairment in dementia and Alzheimer’s
  • Multiple sclerosis and other mobility-limiting conditions
  • Chronic obstructive pulmonary disorder (COPD)
  • Heart disease, stroke and other heart conditions
  • Breast, lung, prostate or bowel cancer
  • Arthritis and back pain
  • Types 1 and 2 diabetes
  • Asthma

Physical activity helps people reduce anxiety and fatigue; improve self-confidence, self-esteem, and general mood; and prevent additional conditions from developing.

How you can help

  • Talk to your patients, customers, and your communtiy about being more active and use campaign resources to empower them to make small changes and move more in whatever way suits them
  • Display campaign materials, especially in waiting rooms and communal areas, and order more online if you need to
  • Download and use the digital resources on your social media channels and practice or pharmacy screens.


Further support and resources

  • Free clinical resources to support your conversations with patients and customers. You can access evidence-based conversational aids and patient resources from the Faculty of Sport and Exercise Medicine’s Moving Medicine website
  • Access the Royal College of GPs’ Physical Activity and Lifestyle Toolkit for further information about physical activity’s impact on the prevention and treatment of health conditions at
  • Free face-to-face, peer-to-peer training from PHE and Sport England’s Physical Activity Clinical Champions: contact [email protected] to find out more.
  • Free e-learning modules to boost your knowledge via Health Education England’s e-learning for health website
  • Find out about local opportunities for patients and customers to get active from your local Active Partnership or your local authority. Visit
  • Access more tips and guidance on how health professionals are supporting people to become active via the Royal College of GPs’ Active Practice Charter. Look for the Active Practice Charter on the RCGP website.

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