NHS England’s ‘Cancer Earlier Diagnosis’ campaign is part of the ‘Help Us Help You Campaign’ and has re-launched this week, running until the end of October.
Like previous phases of the campaign, this year’s goal is to help address some of the key barriers to people seeking help, including the fear around cancer diagnosis and increase awareness of the importance of body vigilance when it comes to bodily changes that could be a sign of cancer.
The campaign will target men and women over the age of 50 and from C2DE socio-economic groups, as these people are most likely to experience a cancer diagnosis including Black and South Asian audiences, who are already at risk of health inequalities.
Updated resources currently available include:
Further assets will be added to the Campaign Resource Centre over the coming week, including accessible assets.